Two Sides: for a sustainable communication
Two Sides is an initiative that was launched in Great Britain and that even starting with the choice of name placed the accent of the fact that there are two sides to each story, just like a coin has two faces.
The aim is to promote a responsible use of paper and print accompanied by authoritative information of this subject. Environmental issues are treated in a direct manner using a balanced approach based on facts – the aim is to dispel common misconceptions about environmental aspects associated with paper and relevant production processes.
The message promoted by the Two Sides campaign therefore aims to inform everyone about the positive environmental aspects deriving from the use of paper - as being from a renewable source and also recyclable - and to check if users acknowledge these aspects correctly and so eliminate previous misconceptions.