Graphic papers innovation process
The creation of a new product is based on several considerations carried out by the Group and its partners in terms of technological innovation, laboratory research and prediction of future consumption. Besides the focus on the market, one of the main goals of the group is to promote an increasingly circular economy and create sustainable products at the level of raw materials, processes and end-of-life. Also for this reason, Burgo is part of a European alliance, 4ever Green, which promotes sustainable behaviour in the paper industry and beyond.
Innovation, competitiveness and circularity are the basis of every product concept, as explained by Gianfranco Gaiano in this dedicated interview.